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Field notesملاحظات ميدانية

Notes from the work.

How we decide what to build, and what we learn building it.

  1. 01

    Return On Intent: deciding what to build before building it

    Return On Intent is the measure we apply before cost or speed: what a piece of work is truly in service of, and whether what we build returns on that intention. We name it first, write it down with the people it is for, and measure every later decision against it.

Start hereابدأ

What’s your north star?

Every engagement starts with intention. Name what you’re really trying to change and we’ll work back from there to the solution. That’s ROI as we practice it: Return On Intent.

Where would you start?

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